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While a traditional business can be built upon price dumping, adding a bright marketing wrapper to the standard model, or other traditional ways of clients' attraction, a startup cannot follow the beaten path. It usually creates a new market or takes a vacant niche in the existing one. A startup is a relatively new and quite positive phenomenon that allows you to launch your own business without significant initial investments.

Time is money. Software development is a complex task, so Owlab uses all resources in the most efficient way, which affects the overall productivity of software development.